Cafe Stranger
Everyone is a stranger, until you say hello. The essence of chance encounters and unique experiences, a bold yet approachable identity. Hand-drawn elements and earthy tones to reflect the café's artisanal coffee and community first ethos. From the logo to menu designs, signage, and packaging, each element was designed to invite curiosity and connection.
Nominal Cellars
Y2K-inspired branding brings a bold aesthetic to the wine world, merging nostalgic vibes with an eco-conscious ethos. Think effortless elegance, playful edge, and a celebration of balance in both style and sustainability.
BITTE
Inspired by our go-to "sparkling water with bitters," BITTE is a canned sparkling water designed with inclusivity in mind. It’s perfect for those who don’t drink alcohol but still want to fully enjoy and participate in social gatherings or as your favorite mixer. A custom typeface and playful motif symbolizing sparkling effervescence fit in at a classy gathering or on a picnic blanket. BITTE offers a stylish and flavorful option that allows everyone to join the toast.
Stroller Tray Design
Exploring two tray designs developed to solve a common pain point for parents: limited space on strollers for carrying everyday essentials. Traditional tray attachments proved incompatible due to the stroller's compact frame, so I created two streamlined, space-conscious solutions without compromising usability. Both versions prioritize ease of use and a minimal footprint to complement the stroller’s design.
Product Line Color Refresh
This concept refreshes the color palette of a booster seat line with inspiration drawn from children’s fashion and outdoor gear. The new range introduces playful hues designed to resonate with both kids and their parents, balancing personality with practicality. The goal was to bring a sense of fun and individuality to the product while helping it stand out in a crowded market.
Brine Lab
Brine Lab merges modern science with the power of sea minerals to create simply effective products. A long-beloved ingredient for skincare, updated for for Gen-Z and millennial consumers. Brine Lab celebrates simplicity, inclusivity, and sustainability, offering a range of thoughtfully crafted essentials for fresh, glowing skin. With a focus on clean, science-backed formulations and a minimal yet playful aesthetic, Brine Lab empowers individuals to embrace their natural beauty while caring for the planet.
Diono
Refreshed visual language, focused on creating a bold, approachable, and safety-focused identity that resonated with families while elevating the brand's presence in a competitive market.
Nordstrom
Designed standout collections of men’s and women's footwear for Nordstrom, blending timeless craftsmanship with contemporary style. Each design prioritized versatility and quality, appealing to the modern consumer seeking effortlessly polished, everyday footwear.
Vær
Designed with natural materials and hand dyed using non-toxic pigments, VÆR makes solid the ephemeral moments that pass too soon; waves breaking, swooping masses of starlings, bubbles in a celebratory glass.
Technical Design
A focus on the smaller details